Hotel Lucerne
Project Type
Brand Identity
Year
2023
My Role
Brand Designer
Client
Hotel Lucerne
Project Overview
The brand identity for the Lyon project translates the city’s historic architecture and early 20th-century design codes into a refined, high-end visual system engineered to command a luxury market position. Through intentional spatial hierarchy, elevated typography, and architectural motifs, the design seamlessly bridges heritage with modern elegance to strengthen brand equity across every client touchpoint.
