PriceMDs

In the crowded cost-containment landscape, PriceMDs needed to cut through the noise of legacy TPAs and conventional healthcare branding. I drove the visual strategy to differentiate the brand, replacing generic corporate aesthetic with high-impact color palettes, precise typography, and editorial illustration. By translating complex reference-based pricing and bundled surgical models into compelling visual narratives, we established PriceMDs as a forward-thinking vanguard in medical cost containment.