90 Degree Benefits

90 Degree Benefits is a third-party administrator (TPA), an independent organization that processes claims, manages administrative operations, and oversees self-funded health plans for employers. As a national third-party administrator, 90 Degree Benefits manages an extensive footprint of client-facing collateral and regional sales assets. The primary objective was a comprehensive yet subtle brand refresh designed to modernize touchpoints across the entire organization without breaking structural continuity. The updated design system introduces cleaner visual hierarchy, streamlined typography, and purposeful white space, allowing brokers, HR leaders, and plan sponsors to quickly digest complex benefit structures and compliance information.